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This is how you build loyalty, instead of anger, amongst a fan-base. Christian Whitehead, a long time fan, is now a programmer on Sonic Mania. They’ve even brought fans in to work on projects. Games Green Hill Paradise Act 2 like generate interest in properties and encourage passionate engagement with their franchise. Sega’s latest dunk on their litigious competition shows a massive difference in how fan content is approached and I think they’ve got it right. Where Nintendo is in the news for treating its fans poorly, Sega makes news for treating them well, which will encourage other Sega fans to create more fan-works, which will keep Sega's properties moving around the wider internet as a result. This case is doubly so, with the fan-created work propelling more attention to the Sonic franchise as a whole by getting the brand into the gaming news bloodstream, while embracing fan creations builds up all kinds of goodwill towards Sega in general. This is the kind of thing we talk about a great deal around here: being human and awesome to your fans, while also understanding that not every use of your intellectual property is a threat.
When one YouTube channel, GameGrumps, did a "let's play" of the fan game, it appears that Sega noticed and reached out in the comments section with a poke at Nintendo's aggressive nature and some encouragement. Their work has been received rather well as of late, including on gaming blogs and YouTube channels. It was enough that one of Nintendo's biggest rivals couldn't help but take a subtle potshot at it, while simultaneously treating Sega fans like human beings.ĭaniel Coyle, on Twitter as SuperSonic68, headed up a team of Sonic the Hedgehog fans in the development of a fan-made 3D Sonic game. Recent actions include the takedown of a Mario fan game, a remake of a 25-year-old Metroid title, and engaging in all kinds of craziness over its Pokemon Go title. While Nintendo has been making waves for some time with its overly aggressive DMCA takedowns of any fan-work that includes its intellectual property, the company has really ramped things up lately.